White Papers

Elevate your customer retention strategies
with personalized marketing.

Powerful data analytics and personalized customer retention strategies enable you to zero in on your most valuable customers, predict their behavior and reduce churn. Our series of expert-authored white papers deliver proven techniques to help you get smarter about customer engagement.

The Loyalty Currency

In changing our perspective on loyalty, we can trade points and punches for shopper transaction history, birthdays, home addresses, email, marital status and much more. Loyalty is no longer anonymous discounts to the masses, it is the engine for personalization and the road to true, tangible ROI.

The Personal Data Paradox

Get this eBook to see consumers’ perception of privacy, their expectation of personalization, and the middle ground we are all looking for.

Effective Customer Retention Using Artificial Intelligence

Today, customers want to build a relationship with their favorite brands – and be appreciated for it. Download our white paper, “Effective Customer Retention Using Artificial Intelligence,” to learn how AI and machine learning is changing the game in customer retention.

The Ultimate Guide: 20 Ways to Increase Loyalty Program Enrollment

Your loyalty program is only as effective as the amount and accuracy of data the you can capture. Discover how to design desirable rewards programs, attract your customers’ attention and incentivize your staff to increase loyalty program enrollment. Download this whitepaper to learn How to set up an easy-to-use program for cashiers and customers Communicate Keep reading…