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The Personal Data Paradox

Today’s headlines are ablaze with privacy scandals and consumer demand for transparency in data collection.

From Facebook to Amazon, we aim to bring down giants for perceived intrusions on our autonomy.

As powerful as these concerns are, the conversion rates that retailers are experiencing from data driven personalized marketing content is just as powerful.

Get this eBook to see consumers’ perception of privacy, their expectation of personalization, and the middle ground we are all looking for.

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