CPG Partners

AppCard accelerates brand growth by connecting CPGs with independent grocery shoppers.

We deliver a full funnel, omnichannel CPG campaign experience to our end user, meeting customers anywhere along their shopping journey.

AppCard has proudly partnered with the nation’s leading grocery wholesalers, buying groups, and grocery associations to serve independent grocery retailers throughout the country to personalize the shopper experience with loyalty and digital coupons.

At-scale solution to reach independent grocery shoppers.

AppCard reaches 25 million independent supermarket shoppers (1 in 8 households) across 2,000+ stores, making us the 6th largest grocery network. AppCard gives CPGs the ability to launch a single omnichannel campaign across a broad spectrum of independent grocers with one simple setup.

Closed loop platform to maximize ROI.

CPGs have to measure and optimize the effectiveness of their marketing investments. AppCard’s closed loop platform uses POS data to accurately determine return on every dollar through control groups and/or benchmarks. Using loyalty card data, campaigns can be targeted based on UPC-level shopper behavior to ensure investments are generating incremental sales. AppCard uses basket analyses to determine the proportion of shoppers that are new to the brand for each promotion.

Boost sales and generate unique insights with AppCard

Digital coupons for many leading CPG products

Powerful marketing platforms at a price that makes sense

AppCard’s transparent pricing structure offers the ability to pay only for performance while managing your marketing budget each month. AppCard puts you in control of your marketing spend and delivers measurable ROI on your marketing investments.