Customer Retention Programs That Deliver Actionable Marketing Campaigns
Why AppCard

Customer retention programs powered by
the industry’s smartest analytics.

The next generation of customer analytics has finally arrived. AppCard is more than just a loyalty program. It's a robust and easy-to-manage customer retention platform that delivers actionable marketing campaigns tailored to your company and customers. Built atop an advanced AI called "Pinky" that has been developed specifically for brick & mortar retailers and grocery stores, AppCard uses artificial intelligence to gain useful insights into your customers every time they shop. Smart data capture and machine learning empower you to deliver the right message to the right customer at the right time.

True influence requires a personal touch. Say hello to Pinky.

Our advanced proprietary AI was so powerful and intuitive, we needed to give it a name. And so, Pinky was born. Pinky has the ability to identify, classify, and learn more about your customers in order to suggest tailored campaigns and promotions.

AppCard captures and consolidates item-level purchase data with customer identities and tosses it to Pinky to provide you with complete picture of your clientele. From there, Pinky helps you prompt behaviors that integrate with your customers’ actual spending habits, and generate promotions and rewards programs that deliver value. Pinky’s powerful analytics plus AppCard’s expert marketing services help you move away from easily dismissed blanket marketing to deliver higher ROI on your customer retention programs.

Identify
Customers

with
mobile number
or membership card

Target

with
one-time,
automated, and
machine learning campaigns

Build Profiles

with
line item purchases,
lifetime value, and
preferences

Segment

by
top, churned, and
returning customers

  • Identify
    Customer

    with
    mobile
    number
    terminal card

  • Profile

    by
    line item purchases
    lifetime value
    preferences

  • Segment

    by
    top shoppers
    churned shoppers
    returning shoppers

  • Target

    with
    one-time
    automated
    machine learning
    campaigns

Effective Customer Retention Using Artificial Intelligence

Effective Customer Retention Using Artificial Intelligence

Today, customers want to build a relationship with their favorite brands – and be appreciated for it. Download our white paper, “Effective Customer Retention Using Artificial Intelligence,” to learn how AI and machine learning is changing the game in customer retention.

Become an AppCard Partner

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