Case Studies41% of Shoppers Clipped Coupons

Branded App Boosts Engagement

Launch Date: December 26th
Grocer: 9-Location Independent Grocer | Northeast – Southwest Regions

Overview: One month after the launch of a 9-location Grocer’s Branded App powered by AppCard, we’ve seen outstanding engagement metrics! These numbers demonstrate the power of expanding shopper touch points to include both the AppCard NTR (in-lane terminal) and mobile apps. By doing so, we ensure the grocer is communicating with 100% of their shoppers.

Highlights of Success

  • Rapid Adoption: In less than a month, the AppCard Grocer has seen a substantial increase in user registrations and coupon activity, proving the app’s ability to drive engagement quickly.
  • Effective Couponing: The high clipping rate and redemption ratio demonstrate that the coupons offered are highly relevant and valued by shoppers, leading to increased purchase frequency and customer retention.
  • Personalized Shopper Experience: The app’s ability to offer highly targeted promotions through AppCard’s AI-powered platform is clearly resonating with shoppers, driving both loyalty and sales.
  • Rapid Response to Shopper Feedback: In less than 30 days AppCard’s Team made improvements to the user experience. Shoppers can now zoom into the weekly ad

Key Metrics & Results

  • Initial Migration: 48,000 shoppers migrated to the new app at launch.
  • Fast Growth: In just 4 weeks, 90,078 shoppers registered, with roughly 42,000 new shoppers joining the platform in the first three weeks post-launch.
  • Coupon Redemption Ratio: Strong shopper engagement, with an 18.9% coupon redemption ratio, proving that customers are actively utilizing the offers they receive.
  • Email Penetration: 50% email penetration, showing the effectiveness of email campaigns and engagement with shoppers through personalized communication.
  • Coupon Clipping Engagement: A remarkable 41.18% of shoppers clipped coupons within the first 30 days, indicating high interest and relevance of the offers.
  • Coupons Per User: On average, shoppers clipped 18.9 coupons per user, highlighting strong engagement and the appeal of personalized promotions.
  • Total Coupons Clipped: A total of 339,892 coupons were clipped in the first 30 days, showcasing the broad reach and effectiveness of the app’s personalized coupon offers.
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