Tips, reports, and suggestions to help independent grocers compete with big box retailers for Thanksgiving.
AppCard Has Your Back
You’re already at an advantage as a pillar of your community in partnership with industry experts at AppCard. Getting the most of your rewards program is what we’re here for! With AppCard you have the tools powered by state of the art technology. This includes establishing a more meaningful relationship through personalized marketing, shopper analytics, and the richest digital coupons content, providing independent grocers with the tools to level the playing field with larger chains.
Price Conscious Shoppers
In order to win the coming holiday season, it is key to listen to our shoppers and be sensitive to their challenges. The holiday season is also our time to emphasize your position as the center of your community. Placing data at the center of marketing initiatives and controlling conversations with shoppers is our solution to higher ROIs. The RRD CPG + Grocery Consumer Report | Q4 2024 highlights the state of your shoppers with higher grocery prices along with what they want/expect from visiting your store. Shopper priorities are currently aligned with the benefits of being a part of AppCard’s independent grocer network:
Targeting Specific Shoppers
Send the right offer to the right shopper at the right time. Decide whether your promotions are set up to target lost shoppers, newer shoppers, shoppers that spent a certain amount on their last transaction, or have a specific number of unredeemed points. Remember, with AppCard you’re not alone. Collaborate with your dedicated Success Manager to save time and prepare for the holiday season.
We want to see you win! Below are a few Thanksgiving promotions advertised across 2,000+ grocery locations in the past. Their results contributed to our 25-30% coupon redemption ratio, 65% higher ticket when redeeming points, and 12% engagement lift over control group.
**Please note, some promotions are exclusively for Pro accounts. Discuss with your Success Manager for further details.
Incentivize shoppers to buy YOUR turkey, instead of competitors. When redeeming points, basket size and transaction value is higher than when compared to earning points.
Drive shopper visits throughout the month (or season) for ALL their Thanksgiving shopping. Entice them with double points on Thanksgiving side dishes.
Increase basket size by bundling items that are usually bought together during this time of year.
Drive store traffic during this slower time period for grocery stores.
Shoppers can redeem points to go towards a charity defined by the retailer.
