Alright, we know better than any other partner how hard our grocery heroes and sheroes push during the holiday season. Lucky for you, AppCard has a game plan to help keep your employees and shoppers not only engaged but excited to visit your store this holiday season. Let’s get those creative juices flowing! 

Employees Want to Have Fun

We’re all big kids who just need an escape from reality sometimes. It’s important your team feels like more than the titles you hired them for. These are friends, family members, neighbors, baby/pet sitters, coaches and more. Intercepting the everyday routine with opportunities for creative expression and fun competition can radiate the very joy and laughter your team needs this season. Empower your employees by including them in the planning of holiday engagement ideas. Here are a few questions to get the conversation started:

1. What’s your favorite *insert holiday* memory?
2. What do you wish you could have done as a kid for *insert holiday*?
3. How should we decorate the store this year? (Voting system)
4. How should we decorate the breakroom?
5. Football-themed apparel Day
    

More Than Just Shoppers

Think about your loyal shoppers like Sarah, who buys a coffee and muffin every Monday morning. Did you know she owns a Hair Salon and paints

with her nephew after school? How about Sr. Sánchez who orders the same bocadillo every Friday afternoon? He raves about his childhood football days, but did you know he teaches guitar at a nursing home? While you are a reliable part of their routine, there are other moments and memories that shape who your shoppers are.

Lean on shoppers’ social interests/involvement to formulate ideas that drive them and their network to your store. Encouraging shoppers to tag your business on social media is a convenient and efficient strategy for staying on a shopper’s mind. Use digital channels like Facebook and Instagram to increase your relevancy. Social media is a tool for you to unite your community, attract first-time, and/or retrieve lost shoppers. Your shopper base is the richest part of your community and crave to stay engaged with you, their favorite grocer!

Ideas to Get You Started

Holiday-themed apparel Day 

“Visit us today wearing your holiday gear and earn $1.00 off an item!”

Share your favorite holiday memory 

“Share your favorite holiday memory at the service desk for a chance to win a 12-pk of our freshly baked holiday themed cookies!”

Holiday themed photo-stand/activation

“We’ve got a surprise for our shoppers today until 7pm! You don’t want to miss this.”

Partner with a local business/school/community center to create interactive elements. 

Take Polaroid photos to post on the store’s bulletin board/window

Social media Contest

Share an in-store photo with us on social media in your holiday-themed costume for a chance to win 10% off *insert holiday themed food item*. 

Tag us in a photo of your favorite private label item for a chance to receive 10% your next purchase

Halloween Recipes

https://www.foodnetwork.com/recipes/photos/halloween-recipes 

We’re are excited to see your ideas come to life!

Don’t forget to tag us in your social media posts, brainstorm your ideas with our dedicated Success Managers, and stay tuned for our Thanksgiving blog!