Retail Pro and AppCard partnered to help retail communicate with and market to their shoppers at their preferred touch point with personalized offers to ensure repeat purchases.
Today at the Retail Pro Conference 2014, Retail Pro International, a leading provider of Point of Sale (POS) and retail management solutions, and AppCard, a developer of a next-generation customer Retention and Loyalty platform, announced the availability of a fully integrated solution AppCard customer loyalty service with Retail Pro® POS solutions family. Until today, customer engagement was a phrase echoed by brands and retailers in their quest of attracting and retaining customers. Today, retailers seek to know their customers and engage each one with personalized offers, rewards and free gifts, accessible across all customers’ touch points. Paired with any Retail Pro® 8 and Retail Pro® 9 software, AppCard provides a powerful, effective cloud-based customer retention platform that changes the way brick and mortar retailers communicate with and market to their shoppers, at their preferred touch point with personalized offers to ensure repeat purchases.
Retail Pro Prism™ offers any retailer the benefit of the proven, time-honored Retail Pro® software that hinges on agility, data security and accuracy. However, it also explores pivotal new attributes such as: thin-client architecture, reduced maintenance and acquisition costs, and, most importantly, ability to take a platform-agnostic approach and operate on mobile and desktop POS hardware of choice with equal flexibility. Retail Pro POS brings a coherent approach to operations enabling retailers to deliver better customer service. Addition of AppCard’s cloud-based retention platform to the retailer’s operations running on Retail Pro® provides real-time reports, deep analytics, and business intelligence that enable merchants to engage each customer with personalized offers that enhance loyalty and drive repeat business. Through the AppCard smartphone app or Web account, shoppers receive personalized offers, earn rewards and free gifts, and get live digital receipts.
”Our customers are focused on success, and today that means growth of consumer relationships by the virtue of delivering consistently exceptional shopping experiences”said Alexandra Frith, Director of Marketing at Retail Pro International. “Addition of the AppCard loyalty solution to the foundation of Retail Pro software gives retailers on-demand information about the performance of their loyalty programs, so near-real-time tailoring of offers and campaigns can guide the business to greater efficiency and profits.”
“We are excited of the new integrated solution and of this long lasting partnership. It’s not just that we have reached this important day” said Yair Goldfinger, CEO and Co-founder of AppCard. “The Retail Pro/AppCard combination provides Retail Pro’s business parents, large and small retailers with complete and seamless way to implement a loyalty program that enhances the shopping experience, increases customer retention and optimize revenue.”
Retail Pro International, LLC, is a global leader in Point of Sale, Store Operations, and Back-Office software applications for the specialty retail industry. Through its highly-specialized provider network, Retail Pro is delivered locally and supported regionally through approximately 90 offices worldwide. More than 52,000 retail stores in 86 countries using 18 different languages trust Retail Pro® to manage their operations; from single stores to prestigious, multinational retailers, Retail Pro is the proven global solution for serious retailers worldwide.
Founded in 2011 by the team behind ICQ (the world’s first Internet-wide instant messaging service), Dotomi (changing the way e-tailers communicate with their customers over the web), and Jajah (changing the way consumers initiate international phone calls over the web), and backed by Peter Thiel, Pay-Pal co-founder and former CEO and first investor in Facebook via Founders Fund, Eric Schmidt, Google Chairman, via Innovation endeavors and Jerry Yang, co-founder and ex-CEO of Yahoo, AppCard is simplifying customer retentions. We help retailers build a true and transparent relationship with their shoppers. A relationship that entices behavior and results in the increase of RFM (Recency, Frequency and monitory spend). AppCard offers brick and mortar retailers, a totally new concept of making real-time, item level data actionable, to drive shopper retention and loyalty. Combining a multi-tier loyalty program with actionable data analytics reports and business intelligence insights resulting in personalized offers and rewards across the shoppers preferred touch point.
