Merchants Distributors (MDI), a privately-owned wholesale grocery store distributor, has announced a new strategic partnership with AppCard, a personalized marketing and customer retention platform for independent grocers. This new partnership gives MDI’s network of grocers the power to increase profitability by engaging customers with personalized offers via digital circulars, SMS, email, and push notifications.
AppCard ties item-level transaction data with customer identities. AppCard’s suite of marketing automation tools allow grocers to target the right customer, with the right message, at the right time. With AppCard’s personalized marketing campaigns, grocers can increase average ticket and improve coupon redemption rates.
“MDI is a leading wholesaler with an exciting vision for the future of grocery in general and digital marketing in particular, and AppCard is proud to announce our strategic partnership. This partnership demonstrates MDI’s commitment to providing their network with the marketing tools they need to remain competitive and increase profitability,” says Yair Goldfinger, AppCard CEO and Co-Founder.
“MDI and our retailers need solutions that work well today and set us up for great success in the future. AppCard is a partner that brings incredibly strong technology without feeling heavy. Their system is modern and well-thought-out with a bevy of marketing tactics and an interface that connects with every POS. And their reporting suite, while comprehensive, prioritizes information and insights in the perfect way for our independent retailers and MDI.” Says Tom Hutchison, MDI’s head of services and marketing.
Grocers looking to increase the ROI of their marketing efforts can contact AppCard directly at bizdev@appcard.com.
About MDI
Merchants Distributors (MDI) is a privately-owned wholesale grocery store distributor headquartered in Hickory, NC. MDI supplies over 600 retail food stores with food and non-food items in NC, SC, GA, TN, VA, AL, WV, OH, FL, PA and KY.
About AppCard
AppCard, a data-driven marketing platform, uses smart data capture and artificial intelligence to change the way retailers communicate with their customers. The technology empowers thousands of businesses, across all segments, to offer personalized, multi-channel marketing offers directly to shoppers, creating new opportunities for consumer outreach and retention. For more information, please visit appcard.com
