New York, NY Sep 29, 2025 – As kids head back to school and lunchboxes start filling up again, shoppers in Iowa are in for a budget-friendly treat. Powered by AppCard, local Independent Grocer Randy’s Neighborhood Market and AAA – The AutoClub Group (ACG) have teamed up to help families stretch their grocery dollars further – making it easier to stock up on the fresh, healthy lunch items kids need to fuel their
school days.
Paul Whaley, District Manager at Randy’s Neighborhood Market stated, “Randy’s
Rewards has been part of Randy’s Neighborhood Market business model for almost two
years at our Iowa locations. We look forward to partnering with AAA – The Auto Club
Group through our AppCard Loyalty Platform. This will give our loyal customers one
more way to save on goods and services from both Randy’s Market and AAA – The Auto
Club Group. This partnership aims to help independent grocers like Randy’s better compete with
national chains by connecting them to ACG’s vast member network.
With insights showing that 65% of ACG households spend over $100 weekly on groceries—and nearly
half (48%) actively use grocery loyalty cards—the collaboration represents a major
opportunity to grow both sales and shopper loyalty. “Our membership loyalty program is set to enhance the way Independent Grocers
connect with and serve their members. By delivering personalized rewards, exclusive savings, and seamless engagement, we’re empowering grocers to deepen relationships and create truly memorable shopping experiences. This program not only increases member savings, but it also strengthens the independent grocer’s ability to positively impact the community and thrive in an increasingly competitive marketplace,” said Phil Malcolm, VP of Brand Marketing for AAA – The Auto Club Group.
As part of this partnership, Randy’s and AAA Members in Iowa will receive a special offer: $5 off a $50 purchase, redeemable at participating Randy’s Neighborhood Market locations. Additionally, shoppers can join AAA – The Auto Club Group (ACG) using Randy’s referral code to unlock the same $5 savings on qualifying purchases. “Independent grocers are the heartbeat of their communities,” said Doug Levy, VP
Customer Success at AppCard. “By connecting them with The Auto Club Group’s high-value, loyalty-minded members, we’re opening the door for these grocers to drive more meaningful, more profitable shopper engagement.” The partnership marks a continued effort by AppCard to provide scalable, data-driven solutions that level the playing field for independents facing pressure from national retailers.
About AppCard
AppCard is a powerful platform that goes beyond loyalty by making shopper data truly actionable. AppCard’s approach is “customer retention simplified”. As a team of experts, AppCard combines personalized marketing, shopper analytics, and digital coupons into one easy-to-manage solution. Trusted by over 2,500 independent grocers, AppCard helps grocers of all sizes harness the full potential of their data to drive more targeted, impactful campaigns and increase sales. With AppCard, grocers can deliver the right offer to the right shopper at the right time, powered by machine learning and AI technology. AppCard transforms data into actionable insights, enabling grocers to create personalized, high-conversion marketing campaigns that drive sales and boost shopper engagement.
About AAA – The Auto Club Group
The Auto Club Group (ACG) is the second largest AAA club in North America with more than 13 million members across 14 U.S. states and two U.S. territories. ACG and its affiliates provide members with roadside assistance, insurance products, financial services, travel offerings and more. ACG belongs to the national AAA federation with more than 65 million members in the United States and Canada. AAA’s mission is to protect and advance freedom of mobility and improve traffic safety. For more information, get the AAA Mobile app, visit AAA.com, and follow us on social media.
