AppCard, the leading rewards platform built for independent grocers, released a major enhancement to its in-lane terminal: multi-language support. This new feature empowers independent grocers to better engage their primarily Spanish-speaking shoppers, removing language barriers at checkout and creating a more welcoming, inclusive shopping experience.
AppCard’s mission has always been to help independents compete with bigger chains by offering technology that strengthens shopper relationships. With the launch of Spanish-language in-lane terminals, grocers can now make it easier than ever for Spanish-speaking shoppers to enroll in rewards programs, redeem digital coupons, and access personalized savings.
The AppCard team believes independent grocers are at the heart of their communities, and many of those communities are primarily Spanish-speaking. By offering the in-lane experience in Spanish, this team of loyalty experts are giving grocers the tools they need to connect authentically and ensure no shopper feels left out.
This enhancement is available immediately for all AppCard partners with in-lane terminals. Current grocers can activate Spanish-language support today and begin offering a bilingual checkout experience that keeps shoppers engaged and returning.
The in‑lane (NTR) terminal provides an easy, accessible way for shoppers to discover and redeem coupons at the point of sale. Analysis of data from 663 grocers shows that NTR clip/redeems vastly exceed those of mobile and web channels. Per‑merchant medians show that the NTR produces roughly four times as many interactions as the mobile app and generates ~14 times more redemptions. While NTR channels dominate engagement, mobile and web remain valuable supplementary channels that allow grocers to reach shoppers outside the checkout lane. Together, these insights support the strategic importance of the NTR in driving shopper participation and conversions.
AppCard is a powerful platform that goes beyond loyalty by making shopper data truly actionable. AppCard’s approach is “customer retention simplified”. As a team of experts, AppCard combines personalized marketing, shopper analytics, and digital coupons into one easy-to-manage solution. Trusted by over 2,500 independent grocers, AppCard helps grocers of all sizes harness the full potential of their data to drive more targeted, impactful campaigns and increase sales. With AppCard, grocers can deliver the right offer to the right shopper at the right time, powered by machine learning and AI technology. AppCard transforms data into actionable insights, enabling grocers to create personalized, high-conversion marketing campaigns that drive sales and boost shopper engagement.
