NewsCAP Software And AppCard Sign Partnership To Help Retail Stores Instill Customer Loyalty

January 17, 2013

Strategic partnership combines back-office solutions, employee scheduling and POS reporting with a customizable point-of-sale system to elevate retail store performance

New York — AppCard, provider of an innovative customer-loyalty platform, and CAP Software, the point-of-sale software of choice for many retailers, today announced a strategic partnership to help retailers drive customers back to brick-and-mortar stores and optimize profitability.

Retailers using the AppCard platform with CAP Software’s POS system will enjoy more than 90 types of real-time analytics reports and will benefit from business intelligence insights regarding all aspects of their store’s activity. With AppCard, retailers learn what their customers want and engage each customer with personalized offers, rewards, and free gifts. Customers receive offers and digital receipts in the retailers’ branded storefront displayed in the AppCard smartphone app or web account. The AppCard platform requires no integration with the POS, and the setup takes less than 20 minutes, enabling CAP Software customers to enjoy the benefit of this partnership as of day one.

“We are delighted to be partnering with CAP Software, which offers a wonderful POS with an exceptional service culture and customer experience,” commented Yair Goldfinger, CEO and co-founder of AppCard. “The CAP Software – AppCard offering provides large and small retailers with an integration-free implementation of a loyalty program that enhances the shopping experience, increases customer retention, and optimizes revenue.”

“Small retailers today are facing stiff competition from many avenues, reducing profits and driving up marketing and customer retention costs,” says Will Atkinson, President of CAP Software.  “The fact that CAP Software can partner with AppCard to provide this simple loyalty solution without a cumbersome software integration is very exciting.  We look forward to working with AppCard to benefit our reseller partners and retailers alike.”

About CAP Software

CAP Software offers SellWise Pro, which is the original retail point-of-sale and inventory-control software system. CAP Software has been developing solid, stable POS software products based on the features required for real-world retail businesses since 1978. For more information, see

About AppCard

AppCard™ is a next-generation customer loyalty platform that is changing the way brick-and-mortar stores communicate with their customers. The platform provides merchants with effective tools to raise profits and increase customer retention: a five-tier loyalty platform, a deep analytics engine, rewards, and personalized offers. With AppCard, launching a loyalty program is easy and intuitive. The setup requires no integration with the merchant’s POS and takes less than 20 minutes. The AppCard smartphone and Web-based applications increase stickiness, making offers more visible to customers and driving more customers into a merchant’s store again and again. Founded in 2011 by the team behind ICQ (the world’s first Internet-wide instant messaging service), Dotomi (changing the way e-tailers communicate with their customers over the web), and Jajah (changing the way consumers initiate international phone calls over the web), AppCard is changing the way brick-and-mortar stores acquire and retain their customers. For more information, see