AppCard accelerates brand growth by connecting CPGs with independent grocery shoppers.
We deliver a full funnel, omnichannel CPG campaign experience to our end user, meeting customers anywhere along their shopping journey.
AppCard reaches 25 million independent supermarket shoppers (1 in 8 households) across 2,000+ stores, making us the 6th largest grocery network. AppCard gives CPGs the ability to launch a single omnichannel campaign across a broad spectrum of independent grocers with one simple setup.
CPGs have to measure and optimize the effectiveness of their marketing investments. AppCard’s closed loop platform uses POS data to accurately determine return on every dollar through control groups and/or benchmarks. Using loyalty card data, campaigns can be targeted based on UPC-level shopper behavior to ensure investments are generating incremental sales. AppCard uses basket analyses to determine the proportion of shoppers that are new to the brand for each promotion.
AppCard works with a variety of grocers including natural foods, ethnic, rural, and premium stores across all regions of the country.
Understand shopper profile for each UPC. Determine which products are closest competitors and how to win share in the category. Answer why sales are trending up or down.
Create marketing campaigns that make sense for your business and clientele, including time specific offers, product switch recommendations, and “we miss you” campaigns.
Instantly generate hundreds of real-time data reports that provide insight into the overall health of your business or the success of individual campaigns.
Generate awareness, educate about product features, stimulate trial, and retain. AppCard has the flexibility to target any and all levels of the shopper purchase funnel.
Capture 100% of transaction data and loyalty data to generate unique insights and support grocers and wholesalers with category management.
AppCard’s transparent pricing structure offers the ability to pay only for performance while managing your marketing budget each month. AppCard puts you in control of your marketing spend and delivers measurable ROI on your marketing investments.
