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SMS and Email Campaign Ideas for July 4th

June 26, 2019 | Nikki Dever

The 4th of July falls on a Thursday this year, so take some time to create and promote loyalty program offers that bring customers in during the week before, and throughout the weekend after the fireworks are over.

  1. Bonus Points – Reward customers with extra points for shopping for specific 4th of July purchases like BBQ supplies and themed apparel. “Hosting a 4th of July BBQ? Earn 50 bonus points on purchases from our meat & deli department this weekend!”
  2. Cashback Promo – Increase ticket value AND bring customers back with an offer to earn a discount on a future purchase based on a minimum spend. Enjoy $10 off a future purchase when you spend $70 on one purchase before the 4th!”
  3. Double Points – The week might be slow following the 4th, but engage shoppers who are still in town with a double points offer. “The 4th of July is Tues, but we’re celebrating all week with double points on all purchases through Friday!

Once you get your offers set up, send shoppers an SMS or an email campaign to let them know about your 4th of July specials. Offers and campaigns like these are important for keeping your existing loyalty members engaged and active in your program. If you’re using AppCard at your business always feel free to contact your Success manager for more great ideas!

Ready to get started with your 4th of July campaigns and offers?

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About Nikki Dever

Nikki is the Director of Marketing at AppCard, a data-driven marketing platform for brick and mortar businesses.