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How to Maximize Your Sales this Holiday Season

October 16, 2018 | Brian Mays

Did you know 20-40% of yearly sales for small and mid-sized retailers take place within the last two months of the year? However, you don’t want to wait until the last minute to let your customers know you’re an option for their holiday shopping as 40 percent of consumers begin shopping before Halloween, according to the National Retail Association. Make the most of the season, and capitalize the most important time of year for small business with these tips for the holiday season.

Host a VIP Shopping or Dining Event

Identify your best customers by spend amount or number of visits and host an invite only dinner or VIP event for your best customers. Invite these customers to bring friends and earn bonus points for joining you at the event.

Partner With a Local Charity

‘Tis the season of giving back! Make your customers feel good about supporting your business this holiday season by partnering with a local charity or non-profit. Make sure to reach out to local news channels or journalists to invite them to highlight your charitable program. You may also benefit from a few new customers with your partner organization promoting your fundraiser.

Retargeting Campaigns

For a lot businesses, the end of the year is the only time you may see some customers. Send out a text or email blast to your customers who haven’t visited your store in a while. This works especially well if you use your loyalty data to deliver highly targeted offers for items you know they like. At AppCard, we’re personalized marketing experts, so let your AppCard Success Manager for help creating email or text campaigns.

Offer Gift Wrapping

77% of shoppers plan to buy some of their gifts in store. Offering gift wrapping is a great way to increase your average ticket (for exmample, spend at least $50 and get Free Gift Wrapping) or offer free gift wrapping for your Gold and Platinum level customers–most people prefer unwrapping gifts over wrapping them!

Get Festive!

Creative decorations are a great way to get the lookie-loos inside your store!

Invite Santa Claus or Offer Hot Chocolate

Count on ol’ St. Nick to bring the whole family in for pictures and shopping! If your beard needs a little work you can also opt to offer hot chocolate or cookies to keep your customers jolly while they shop.

Interested in taking your business to the next level this holiday season?

Get started with AppCard today and get your customers excited about spending with a new rewards program! AppCard analytics will also give you the tools to turn your holiday shoppers into regulars. Fill out the form below to request a personalized demo of AppCard before 11/30/2018 and you’ll get your first month of AppCard FREE!

Request a Demo of AppCard Today!

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About Brian Mays

Brian is the Franchise Sales Manager at AppCard. He is a California transplant who loves black coffee, word games, and staying active.