Memorial Day Marketing Campaigns

May 18, 2017 | Elaine Arnold

Memorial Day is less than two weeks away (Monday, May 29th!) – marking the beginning of summer and a great opportunity to bring customers into your store with special sales and promotions. Street Insider reported in 2015 that nearly half of all consumers were not only planning to shop but willing to spend upwards of $100 on sales over the course of the long weekend. Consider setting up a bonus offer to keep customers engaged and reward them for visiting you over Memorial Day weekend.

Memorial Day is a holiday where people are excited to get out and score some deals, so make sure you let customers know about your bonus offers with an email campaign or a simple text message. Here are some of our favorite Memorial Day offers and sample text messages:

  1. Reward shoppers with double points for their Memorial Day purchases.
    Sample TextCelebrate Memorial Day weekend at [Your Business Name] and earn double points on ALL your purchases!
  2. Incentivize shoppers to make a minimum spend and bring them back on a future date with a cashback offer.
    Sample Text
    Get $5 back off a future purchase when you spend $20 with us this Memorial Day weekend!
  3. Create a time sensitive discount that expires after the weekend.
    Sample Text: Take 20% off a purchase this week only for Memorial Day! Valid until 5/29.

You can always reach out to your AppCard Success Manager if you need help setting up offers and email/text campaigns!

About Elaine Arnold

Elaine is a Senior Customer Success Manager at AppCard, the personalized marketing and rewards platform. Elaine specializes in helping independent grocers to engage their customers with data-driven marketing campaigns to grow their business.