Associated Supermarket Group (ASG), the largest group of independently owned and operated supermarkets based in the New York metropolitan area, has announced a new strategic partnership with AppCard, a personalized marketing and shopper analytics platform for independent grocers.
ASG chose to cement a partnership with AppCard to offer their owners an improved means to identify, target and connect with shoppers. This new partnership gives ASG owners the power to increase profitability by engaging shoppers with personalized offers via digital circulars, text messages, email, and push notifications.
We are delighted to partner with AppCard to offer our customers a solution that provides both data insights about the consumers they serve, as well as a vehicle to reach and engage those customers to ensure store traffic and repeat sales.
“We are delighted to partner with AppCard to offer our customers a solution that provides both data insights about the consumers they serve, as well as a vehicle to reach and engage those customers to ensure store traffic and repeat sales. This engagement is particularly important for our independent stores as they compete with new players and formats in the retail space”, says Zulema Wiscovitch, Executive Vice President and Chief Administrative Officer of ASG.
“In a market rapidly changing, where Amazon has become a real player, we are truly excited to join forces with a partner that puts its utmost effort into ensuring its members’ competence to compete with larger chains, by offering an easy to operate, data-driven marketing and retention platform. This is a true partnership whereby AppCard and ASG will work hand in hand to set their retailers up for success both today and in the future,” says Eran Harel, Vice President of Business Development at AppCard.
One of ASG’s Connecticut-based retailers has become the first to take advantage of this strategic partnership, launching their AppCard rewards program in July. With an AppCard rewards program, owners are able to connect item-level transaction data with shopper identities in real time. The AppCard marketing automation suite contains email and sms/text messaging capabilities to target the right shopper, with the right message or offer, at the right time. With AppCard’s personalized marketing campaigns, grocers can increase average ticket and improve redemption and retention rates.
“We’re committed to providing exceptional service and results to ASG grocers by leveraging advanced insights and delivering a personalized shopping experience that keeps customers coming back,” says Merrick Rosner, Vice President of Enterprise Sales at AppCard.
Grocers looking to increase the ROI of their marketing efforts can contact AppCard directly at grocery@appcard.com.
About Associated Supermarket Group, LLC
Associated Supermarket Group (ASG) is a consortium that serves over 400 independently owned supermarkets in the New York Tri-State Area and other cities along the U.S. Eastern Seaboard. The Company provides store financing, as well as various voluntary support services and retail solutions that are based on each independent retailer’s needs. Independent supermarket owners may, but are not required to, use the ASG banners including Associated, Compare, Met, Met Fresh, Metropolitan City Market or Pioneer. For more information about Associated Supermarket Group visit, www.asghq.com.
About AppCard
AppCard, a personalized marketing and retention platform for grocers, uses smart data capture and artificial intelligence to analyze, target, and engage with shoppers. The technology empowers businesses to deliver the right message, to the right shopper, at the right time. Retailers on the platform include grocers, quick serve restaurants, franchise systems, health and nutrition shops, retail specialty stores, managed food services and more. AppCard processes nearly 500 million transactions, and reaches over 17 million US households. AppCard is funded by Jerry Yang of Yahoo, Peter Thiel’s Founders Fund, Eric Schmidt’s Innovation Endeavors, Alexander Rittweger of PAYBACK, and PLDT Capital. For more information, visit appcard.com/biz
