Certco, Inc., a wholesaler distributor serving over 200 stores throughout the midwest, has announced a new strategic partnership with AppCard, a personalized marketing and customer retention platform for independent grocers. This new partnership gives grocers in the Certco network the power to increase profitability by engaging customers with personalized offers via digital circulars, text messages, email, and push notifications.
AppCard ties item-level transaction data with customer identities. AppCard’s suite of marketing automation tools and detailed CRM allow grocers to target the right customer, with the right message, at the right time. With AppCard’s personalized marketing campaigns, grocers can increase average ticket and improve coupon redemption rates. Certco store owners can work directly with their dedicated AppCard marketing support team to manage their marketing program.
Today’s competitive environment requires independent retailers to be agile and flexible, AppCard helps them do that. We are happy to partner with AppCard and provide our members another tool in their toolbox.
“Certco continues to look for opportunities to keep our member retailers competitive. AppCard allows our members to leverage today’s technologies and keep their customers engaged while also driving new sales,” says David Ryman, Vice President of Sales and Marketing at Certco. Ryman continues, “Today’s competitive environment requires independent retailers to be agile and flexible, AppCard helps them do that. We are happy to partner with AppCard and provide our members another tool in their toolbox.”
“We’re so excited to add Certco to our growing roster of wholesaler partners. This partnership will help grocers throughout their network to remain competitive in the increasingly saturated Midwestern region. Our partnership demonstrates Certco’s dedication to helping their network achieve their goals by leveraging cutting edge marketing technology from AppCard,” says Merrick Rosner, Vice President of Enterprise Sales at AppCard.
Grocers looking to increase the ROI of their marketing efforts can contact AppCard directly at grocery@appcard.com.
About Certco, Inc.
Founded in 1930 as “Central Wisconsin Cooperative Food Stores,” Certco, Inc. has grown to be one of the leading wholesaler distributors in the midwest. Today, Certco, Inc. services over 200 stores throughout Wisconsin, Illinois, Minnesota, and Iowa. With just under 1 million sq. ft. of distribution center, and room to grow, the company distributes over 57,000 items for today’s independent grocery retailer. For more information, please visit certcoinc.com.
About AppCard
AppCard, a personalized marketing and CRM platform for grocers, uses smart data capture and machine learning to analyze, target, and engage with customers. The technology empowers businesses to deliver the right message, to the right customer, at the right time via text, email, and push notifications. For more information, please visit appcard.com.
