NewsAppCard & STCR Launch Enhanced Strategic Partnership

May 15, 2023

AppCard & STCR Launch Enhanced Strategic Partnership

New York, NY

STCR, a leading point of sale value-added reseller in the grocery industry, announced today that it has enhanced its partnership with AppCard, a leading provider of loyalty personalized marketing, shopper analytics and digital coupons platform solutions to supermarkets all across the United States.

This strategic partnership will enable STCR to leverage AppCard’s extensive capabilities to build targeted customer campaigns and marketing initiatives to better analyze and target shoppers in its customers’ stores. AppCard’s advanced analytics and artificial intelligence-based technology will also enable STCR’s customers to better understand shopper behavior and preferences, providing valuable insights to drive sales and revenue growth.

“We are thrilled to expand our partnership with AppCard to offer our customers a comprehensive, data-driven solution that will help them better engage with their customers and build loyalty,” said Farrell McKenna, VP of Operations at STCR. “AppCard’s advanced analytics and customer insights capabilities will be a valuable addition to our product offering, and we are confident that our customers will benefit greatly from this partnership.”

STCR has been a technology leader in the grocery industry for over 56 years, providing top-quality hardware and software solutions to a broad base of customers in the United States and the Caribbean. AppCard has been a pioneer in the loyalty industry, leveraging artificial intelligence to deliver personalized, data-driven shopper engagement programs to supermarkets and other retail businesses.

“AppCard is excited to partner with STCR to bring our leading-edge customer engagement and loyalty solutions to their customers,” said Eran Harel, SVP Corporate Development and Strategic Partnership at AppCard. “We believe that our data-driven approach to shopper engagement will be a valuable addition to STCR’s product offerings and will help their customers drive revenue growth and build lasting relationships with their shoppers.”

STCR and AppCard will work closely together to build upon and deliver greater market awareness to a seamless integration of their products and services, providing customers with a powerful and effective loyalty solution that will help them drive sales, build shopper loyalty, and grow their businesses.