NewsAppCard & AWG Announce New Partnership

August 23, 2023

AppCard Partners with Associated Wholesale Grocers (AWG) to offer digital coupon and personalized marketing technology and shopper analytics for their members

NEW YORK, August 23, 2023 — AppCard is pleased to announce its partnership with Associated Wholesale Grocers, Inc. (AWG), the nation’s largest cooperative food wholesaler to independently owned supermarkets. This partnership marks an exciting step forward in enhancing the customer experience and driving growth for AWG member retailers.

As part of this collaboration, AWG has selected AppCard as a partner to offer digital coupon, personalized marketing technology and shopper analytics to its independent member retailers. AppCard’s innovative platform and expertise in leveraging data-driven insights will enable AWG member retailers to offer targeted promotions, personalized offers, and a seamless shopping experience to their valued customers. 

With this partnership, AWG member retailers will have access to AppCard’s cutting-edge technology, which integrates seamlessly with all major point-of-sale systems. This integration allows for the effortless delivery of digital coupons, personalized recommendations, and tailored marketing campaigns based on customer behavior and preferences. By harnessing the power of data analytics and artificial intelligence, AWG member retailers can now build stronger connections with their shoppers, creating meaningful experiences and driving customer loyalty.

“We are excited to offer our members an industry-leading platform for digital coupons and personalized shopper marketing. The innovative features of AppCard will enable our network of independent grocers to grow their sales through targeted offers and to compete more favorably in their respective markets.” said Stacy Bowen, VP Sales, Support & Solutions at AWG.

AppCard’s technology will also enable AWG member retailers to gain valuable insights into customer preferences, purchase history, and shopping behavior. Armed with this data, AWG member retailers can tailor their marketing strategies to better meet the needs and expectations of their customers, fostering long-term loyalty and boosting sales. 

“We are thrilled to have partnered with AWG and continue to grow our mutual footprint while offering a best-in-class experience to shoppers.” said Yair Goldfinger, CEO of AppCard. “Our mission at AppCard is to empower retailers with the tools they need to compete in the digital age while delivering unparalleled value to their customers. By partnering with AWG, we can bring cutting-edge solutions to their extensive network of independent grocers, enhancing the shopping experience for millions of households.”

The partnership between AWG and AppCard represents a significant milestone in the independent grocery industry, where digital innovation and personalized marketing are becoming increasingly vital. Together, AWG and AppCard are poised to further enhance the way independent grocers connect with their customers and drive sustainable growth.

AppCard is the leading personalized marketing, shopper analytics, and digital coupon platform focused on independent grocers. With more than 5 billion transactions, 1700 independent grocery stores, and 26 million households, AppCard uses smart data capture and machine learning to analyze, target, and engage with shoppers. AppCard’s technology empowers retailers to deliver the right message to the right customer, at the right time.