NewsAppCard and Valley Bakers proudly team up to power Wisconsin and Michigan bakeries and grocers with state of the art personalized marketing and customer retention tools.

April 13, 2016

Valley Bakers, the only bakery Cooperative in the United States, partners with AppCard Inc., a leading cloud based personalized marketing and customer retention platform provider, to offer Valley Bakers’ members and merchants with an easy to use, customer loyalty and real-time analytics engine.

Servicing a growing community of various sized bakeries, grocers, and food service providers, Valley Bakers offers a complete list of the finest ingredients and baking supplies to its members. There is power in numbers and the cooperative benefits from their collective strength. In keeping with that trend, Valley Bakers has added the AppCard technology to its roster to offer the cooperative members yet another way to reduce their operational cost while growing their business and enhancing the customer experience.

“SavingsDirect, a subsidiary of Valley Cooperative Association is very excited to begin our partnership with AppCard,” said Mike Sprang, “As an organization, we are reviewing how to bring more value to our customers and members and AppCard is a major component to the solution that we are looking for. By generating a data driven model to help our customers and members become more efficient and effective in their operations, they can become more profitable and spend the time doing the things that they enjoy.

As a cloud–based service company, AppCard pair’s data capture analytics tools with machine learning and artificial intelligence to turn data into actionable marketing opportunities. AppCard earns customer loyalty and influences buying behaviors that impact the shopper’s frequency, recency and overall monetary spend. They accomplish this through the merchant’s on-line merchant portal, dedicated success manager and data scientist, and fully automated behavioral triggers. Bakery, grocery, and food service operators can now identify and take action on their customers’ preferences as they “bake” their customer relationship to success through AppCard’s platform.

“We are excited to partner with Mike and the team at Valley Bakers,” said Merrick Rosner, Vice President of Enterprise Sales at AppCard. “Valley Bakers’ emphasis on exceptional customer experience, dedication to its members, and strong market position, make this partnership a natural choice for us”.

About Valley Bakers

As the only bakery Cooperative in the United States, Valley Cooperative Association is a 67 year old organization that is wholly owned by it 400+ members in Wisconsin and the U.P. Of Michigan. Today, Valley operates 5 subsidiaries with a foundation routed in the baking industry but operates 2 trucking companies and 2 service based companies; all designed to work with the customer and members and build a stronger partnership.

About AppCard

AppCard, an innovative personalized marketing and loyalty platform, uses smart data capture and artificial intelligence to change the way retailers communicate with their customers. The technology empowers thousands of businesses, across all segments, to offer personalized, multi-channel marketing offers directly to shoppers, creating new opportunities for consumer outreach and retention. For more information, please visit