NewsAppCard and Unified Grocers Partner To Bring Personalized Marketing Capabilities To Independent Grocers

February 6, 2017

AppCard has announced a new strategic partnership with Unified Grocers to bring a personalized marketing and customer retention platform to independent retailers. AppCard provides Unified’s network of retail customers the ability to increase profitability by engaging shoppers with personalized offers via digital circulars, text, email, and push notifications.

AppCard ties item-level transaction data with shoppers’ identities, giving retailers valuable information for driving sales and bringing customers back to their stores. Its suite of marketing automation and customer relationship management tools allow grocers to target shoppers with personalized marketing campaigns that can increase average basket size and improve coupon redemption rates.

Our relationship with AppCard is already helping some retailers reward their best customers and turn them into brand advocates.

– Mike Brown, Vice President of Retail Services, Unified Grocers

AppCard gives shoppers the ease and convenience of receiving personalized offers from their favorite stores with just one app for all participating stores. The more they shop, the more points they receive to redeem for discounts at the cash register. AppCard is available for iPhone and Android phones, and also as a Web service.

“We’re committed to helping our retail customers succeed by providing them with the latest tools for attracting and meeting the needs of today’s shoppers,” said Mike Brown, Vice President, Retail Services, Unified Grocers. “Our relationship with AppCard is already helping some retailers reward their best customers and turn them into brand advocates. It’s also giving them actionable reports and insights for growing their businesses. We look forward to bringing more of our retailers on to this powerful, mobile loyalty program.”

Merrick Rosner, Vice President of Enterprise Sales, AppCard, said, “We are extremely excited to join forces with Unified Grocers—one of the largest and most forward thinking wholesalers in the country. They share in our vision to deliver amazing turnkey marketing solutions to independent grocers so they can better compete with the big chains. This is a true partnership whereby AppCard and Unified are working together to ensure the retailers’ success both today and in the future.”

About AppCard

AppCard, a personalized marketing and CRM platform for grocers, uses smart data capture and machine learning to analyze, target, and engage with customers. The technology empowers businesses to deliver the right message, to the right customer, at the right time via text, email, and push notifications. For more information about AppCard, visit:

About Unified Grocers, Inc.

Founded in 1922, Unified Grocers is a retailer-owned wholesale grocery distributor that supplies independent retailers throughout the western United States. Unified and its subsidiaries offer independent retailers all the resources they need to compete in the supermarket industry. For more information about Unified, visit: